Chelsea Green Publishing

Book Industry Treatise on Environmentally Responsible Publishing

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Its comprehensive name describes with precision for what it stands for. The Book Industry Treatise on Environmentally Responsible Publishing was developed with the insight and collaboration of over 25 stakeholders, among which there were big and small, trade and academic publishers, printers, paper mills, manufacturers and merchants. This was a treatise developed by book professionals for book professionals, and I personally believe that is what makes it worth of account.

The agreement sets “attainable and measurable goals for improving the social and ecological footprint of the book industry”. The goals comprise:

  • “Addressing global warming through the use of recycled fibre and renewable energy”: Specifically, shift the book industry’s consumption of paper to PWC, in a long-term basis;
  • “Supporting the use of additional non-wood recovered fibres”: For instance, by supporting the use of renewable energies, such as wind, and by purchasing paper manufactured with wind;
  • “Protecting Endangered and Highest Value Forests”. This supposes not using wood fibre from regions as the tropical rainforests in Latin America;
  • “Supporting Best Practices in Forest Management”, for instance, by shifting the book industry’s paper consumption to certified paper only (FSC, PEFC, etc.);
  • “Reducing Production Impacts”, by increasing the use of low VOC, soy-based inks and least toxic materials;
  • “Recycling and Reducing Consumption”;
  • “Human Rights”. Support the indigenous and local communities through the use of virgin papers that are FSC certified, and also ensure for the provision of fair wages and work conditions of the labours involved in overseas book production;
  • “Transparency”. Signatories have to track their progress towards meeting the goals of the Treatise and report it.

A Leadership Council, composed by 10 publishers, printers, paper manufacturers and merchants (among which there are Harvard University Press, Chronicle Books and the organisation Green Press Initiative), was responsible for the implementation of the agreement and will conduct its future revisions. In 2013, the treatise has already been signed by 250 US book publishers, according to data provided on Eco-Libris.

While I was doing my research, I did not find any other agreement like this, exclusively dedicated to sharing environmental policies and more responsible practices for book production. This document is focused on the US book industry, but equally large book markets, such as the UK, would benefit from a “sector-wide holistic agreement on paper and publishing”, like this one.

Chelsea Green Publishing

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Chelsea Green Publishing has been publishing titles about sustainable living for 30 years now, but what most appealed me in this independent house was that it is also seriously engaged in promoting sustainable practices across its business.

The publisher claims to be “regarded as the pre-eminent publisher of books on sustainable living” and to “lead the industry both in terms of content – foundational books on renewable energy, green building, organic agriculture, eco-cuisine, and ethical business – and in terms of environmental practice”. This house summarizes its mission in a general “triple bottom line” practice, principle which reminded me the guide lines of FSC’s mission: a practice that benefits people, the planet and profit, or in FSC words, “environmentally sound, socially beneficial and economically prosperous”.

The publisher, based on White River Junction, Vermont (USA) – a small, verdant place that seems to have been carefully chosen to match with this concept –, prints 95% of its books on recycled paper and, at least, 30% of this number on post-consumer waste paper. According to official information available on Chelsea Green website, books and catalogues are printed on chlorine-free recycled paper, using soy-based inks, whenever possible.

However, sustainable publishing is not only about paper, and this US publisher, which is also a member of the Green Press Initiative, has been cutting on shipping costs by contracting US and Canadian printers. I consider that this is a good example on how environmental decisions in book production are broader than choosing paper, and that today’s publishers, and particularly those working in production departments, have to be very creative on how to minimise their ecological impact, specially while facing budgetary constraints.

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